Basis of conceptual development
One）Characteristics of the times
The development of concept can not be separated from the enterprise。Times are constantly changing，Different times have different characteristics。Although the characteristics of the times cannot be used as a direct basis for the development of corporate philosophy，But its influence is great。
Two）National characteristics
Enterprises should focus on the traditional culture of various ethnic groups in china、Psychology、Religious beliefs to formulate corporate philosophy that match the traditional tradition of the nation，In order to enable the business ideas of the enterprise to quickly cultivate people's hearts。
Three）Industry characteristics
The development of corporate philosophy should be based on the industry where the enterprise is located，For industry technical conditions、Market conditions、Product features、The quality of personnel、Consumer preferences and wait to design their own ideas。
Four）Owner preference
Industry preference is the most direct basis for the development of ideas，It reproduces the individual characteristics of corporate leaders and the understanding or hope of the characteristics of the enterprise，It is the leader's positioning of the company in the market，It is manifested as the overall tendency of a company from top to bottom in business activities。
Principles of conceptual development
One）Principles of personalization
The principle of personalization refers。
Two）Principles of socialization
Although the concept must be personalized，But must be recognized by society。Thus，The development and design of ideas must be the same as the values of the public and consumers、Factors such as moral outlook and aesthetics are in line with，To get the recognition of the public，Get higher popularity and reputation。
Three）Simple principle
Corporate philosophy is a high level of corporate values，The literal must be concise，Connotation must be rich，And easy to remember and understand。Concise、Clear、Novel corporate philosophy will be more deeply rooted in people's hearts。
